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Video Library > Film Production > Mass Communications - Advertising & Tv

The Role Of The Research In Advertising

Our Price $99.00

This series of five training videos examines how television commercials are made and who they affect. Each video isaccompanied by comprehensive study notes. This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients.

Item # Product Price
BENNETT_F964DVD The Role Of The Research In Advertising $ 99.00

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