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Video Library   >   Film Production   >   Radio Production - Technical & Creative Techniques
Basic Radio Skills: The Art of Radio Advertising
Our Price $119.00
   
This training series is geared for the radio beginner or for those wanting to improve their practical knowledge. Each program provides the most comprehensive introduction to both the technical and creative aspects of radio. Two of America's most successful radio commercial producers, Bert Berdis and Alan Bartzman, discuss their approach to concept and development, copyrighting and directing for radio ads. In the trademark style of "Bert and Bars", the radio audience is not aggressively pitched at, but rather made privy to private, sometimes whispered conversations. In this program they emphasize selling through humor and describe their team approach to the creative process.

Item # Product Price
BENNETT_F734DVD Basic Radio Skills: The Art of Radio Advertising $ 119.00

 
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